Deepfakes challenge, Cover story 27 November 2023

Deepfakes challenge
News Kashmir Analysis
Artificial intelligence is now widely recognized as the future of world, but there are some serious challenges like Deepfakes.
Deepfakes (portmanteau of “deep learning” and “fake” are synthetic media that have been digitally manipulated to replace one person’s likeness convincingly with that of another. Deepfakes are the manipulation of facial appearance through deep generative methods.While the act of creating fake content is not new, deepfakes leverage powerful techniques from machine learning and artificial intelligence to manipulate or generate visual and audio content that can more easily deceive.The main machine learning methods used to create deepfakes are based on deep learning and involve training generative neural network architectures, such as autoencoders, or generative adversarial networks (GANs). In turn the field of image forensics develops techniques to detect manipulated images.
India is mulling regulation to tame the spread of deepfakes and other user harm that Artificial Intelligence (AI) can bring along, Union IT Minister Ashwini Vaishnaw said here few days back.After meeting representatives from large social media platforms and other stakeholders, the Minister said India will draft new rules to spot and limit the spread of deepfakes.
On the otherhand, Prime Minister Narendra Modi recently  reiterated his concern about deepfakes, which create ultra-realistic visuals, and echoed the call for global regulations on artificial intelligence.
Speaking at the opening of a virtual summit of G20 nations, of which India holds the presidency, PM Modi said, “The world is worried about the negative effects of AI. India thinks that we have to work together on the global regulations for AI. Understanding how dangerous deepfake is for society and individuals, we need to work forward. We want AI should reach the people, it must be safe for society.”
We must understand dangers posed by deepfakes to society and individuals,” PM Modi said.
“India’s thinking is clear, we have to work together on global regulation of AI,” PM Modi told G20 leaders.
Expert pulse is worried the hands of cybercriminals, deepfakes become dangerous weapons that can disrupt and destroy businesses and governments. A fabricated video of a company’s top executive or a top politician can have serious repercussions on a company or a country’s reputation.
We as a nation need to take challenges of Deepfakes very seriously.
Over the years, we have witnessed many such instances of deepfake videos that went viral on social media. Most recently, actor Rashmika Mananna was a victim of a viral deepfake video, sparking serious concerns over the misuse of the technology which resulted in the Indian government drawing plans to tackle the menace.